Craftsbury Sculling Center, the first rowing camp open up in North America, was featured in the May 2009 exhaust of the popular rowing magazine Rowing News. This magazine is specifically marketed to clubs and individual rowers, a true “by rowers for rowers” magazine. This results in the ads being directed towards those individuals with enough resources to participate in a local anesthetic club, or privately own a racing pillow slip (the boat itself) and the necessary equipment. Therefore, this ad would most likely be viewed by middle to upper class citizens who also screw the sport. Nevertheless, Rowing News’s audience is much more diverse than other hobby magazines because the sport of rowing is resistive to social barriers such as age, gender, and ethnicity. In fact, rowing consists of triplet levels of competition: juniors, collegiate, and subdues. The junior programs are respect skilfuly eighteen years old and under, while collegiate are university teams, and finally master program encompass adults above the age of twenty- v and professional person athletes. In addition, rowing is a sport equally equal by males and females and is popular worldwide.
The Craftsbury ad uses three simple moreover effective features: descriptive text, colored captions, and central imagery to expeditiously market their sculling center.
The weakest feature used in this picky advertisement is the descriptive text. This feature is an essential part of the ad which gives the reader valued information on the product, but loses initial attention from readers due to the its shear length and small type. match to Daniel Starch, writer of Advertising: its principles, practice, and technique “A line five or six inches in length does not olfaction as inviting to the eye as a shorter one. It seems difficult; it looks bear on and tedious.” Undoubtedly, a long descriptive paragraph would have that identical effect. Therefore, the reader’s eyes...If you want to get a full essay, order it on our website: Orderessay
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