Product Line and Product Mix for Unilever Brands

Name: Jamil Ahmad Shayaan
Dept.: BBA 2nd Semester
Assignment: Unilevers Brand copiousness &type A; profundity
Submitted To: Madam Lala Rukh
Date: 31 May 2012

merchandise line and Product Mix for Unilever Brands
Breadth of Unilevers brand..
1. Clear
2. dependable & Lovely
3. Lifebuoy Shampoo
4. Lux
5. Close Up
Food Brands
1. Cornetto
2. Energile
3. Knorr
4. Lipton
5. Walls Deserts
Depth of unilevers Brand
1. Clear
a. Clean & itch control
b. Complete frail care
c. Hairfall defense
d. Sachets
e. Hairfall decrease
f. Cool black
2. white & Lovely
a. Fair and Lovely Jar
b. Fair and Lovely Tube
c. Fair and Lovely 16ml
d. Fair and Lovely pass Fairness Tube
e. Max Fairness for Men

3. Lifebuoy Shampoo
a. herbal Sachet
b. Anti-hair fall Sachet
c. Herbal shampoo
d. Anti-hair fall shampoo
e. Anti-dandruff shampoo
4. Lux
a. Aqua Sparkle
b. Crystal Shine
c. Nature Pure
d. Peach & skim
e. Strawberry & Cream
f. Peach and Cream
g. Magical Beauty(Purple)
h. Strawberry and Cream handwash
i. Peach and Cream handwash
5. Close Up
a. Crystal Frost
b. Lemon Mint
c. Menthol Chill
d. scarlet Hot
e. Peppermint
f. Milk-Calcium
g.



Fire Freeze

Food Brands
1. Cornetto
a. Double Chocolate
b. Strawberry
c. Mango Cream
d. Caramel Disc
e. come forward Cone

2. Energile
a. Chatt Patta Noodles
b. Chicken Jalapeno Noodles
c. Soupy Noodles Mast Masala
d. Achar Gosht
e. Chicken Karahi
f. Lahori Murgh Chholay
g. Mughalai Biryani
h. Peshawari Kabab
i. Qeema Karahi
j. Pulao Cube
k. Yakhni pack
l. Tomato Ketchup 250mg
3. Lipton
a. Lipton yellowed dog pack
b. Lipton Yellow Label Value Pack
c. Lipton Yellow Label Jar
d. Lipton unripened Tea
e. Lipton Green Tea Jasmine
f. Lipton Green Tea Mint
g. Lipton Green Tea Lemon

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