The use of the internet in mar

Computing (IT)- essay by matthew foote Will the internet keep the U.K belligerent in a world market, in terms of perseverance? Recently on that point has been emphasis for electronic commerce. Judging by IBMs recent advertising campaign you would be forgiven for mentation that launching a company website leads to instant profits. IBM s act of a grandmother taking her olive oil business from rural Greece into global markets neatly demonstrates the po tential of the internet for enormous exposure and trade without the barriers of geography and at a dismay cost. Unlocking this potential for any business in the U.K and elsewhere is no easy matter. Although several large firms in the U.K are at present making real impact through e-commerce, although examples of profits being made in small and medium (SME) size businesss are few and far between.

even though the effects of the internet on U.Ks assiduity can only be predicted at this early stage, there have been incentives (rewards) offered to several SMEs generating business with their websites by the government. Firms with no more(prenominal) then 250 employees where asked to show how they had used e-commerce to increase efficiency or to boost their sales. The average investment that created a profit among the ten regional winners was around 20000 pounds with the cheapest being 10000 pounds, all the companies testified to the acquire for expert help.

Such expense results from the need to have an esthetically pleasing website which offers in depth analysis whilst maintaining a substance abuser friendly aspect. The site must encourage people to seek and revisit and its presence on the internet needs to be developed, which generally requires the advice of a specialist.

At present time in the U.K the internet is used mainly for business to business drill with less emphasis on customer intervention. One of the main...

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