Tuesday, April 2, 2013

The Importance of Qualitative Research


Qualitative question is all about exploring issues, understanding phenomena, and answer questions. While theres a whole industry engaged in its pursuit, qualitative research also happens in nearly both workplace and deal environment, nearly every day.

Qualitative experimental research describes and classifies various cultural, racial and/or sociological chemical groups by employing interpretive and naturalistic approaches. It is both observational and narrative in nature and relies less on the experimental elements normally associated with scientific research (reliability, validity and generalizability). Connelly and Clandinin (1990) suggest that qualitative inquiry relies to a greater extent on apparency, verisimilitude and transferability. On the other hand, Lincoln and Guba (1985) emphasize the magnificence of credibility, transferability, dependability and confirmability in qualitative studies. Because the field of qualitative research is still evolving, the criteria and terminology for its evaluation are not so far agreed upon.

What is agreed upon is that qualitative observational research is a systematic inquiry into the nature or qualities of observable group behaviors in order to learn what it means to be a member of that group.

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The researchers job, rather than to describe a stable entity, is to allot continually updated accounts of observations on multiple levels of group interactions that occur on both a temporal and continuous basis simultaneously.

Thus, this fibre of research attempts to identify and explain complex social structures inwardly the study group. Typically, qualitative research methodologies are combined with all(prenominal) other in order to provide comparative results. A triangulation of methods (also called multiple methods), where three or much methodologies are apply and the results compared against each other, is common and can provide a more complete understanding of the behavior of the study group.

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