Expanding into New Market

1. Introduction

Successful Business frequently seek growth and market place luck development by selling existing ingatherings in parvenu markets, this was the objective of a leading clothing company turn up in Damascus. It aimed to expand to Aleppo market as its a spanking trade center in Syria.

Acquiring accurate and specific selective information about the new market, the potential customers and existing competitors is a deprecative step to enter that market.

The market impacts and directs all aspects of the companys activities and ultimately pass on lead to success or failure of the business. In ontogeny a market plan, the primary functions are to understand the of necessity and desires of the customer select or develop a product that will meet that customer need, develop promotion solid that will make the customer aware

2. Information needful

Knowing what we need to neck is vital; the seeds of success lie in the ability to subscribe to the right questions.

Before making decisions we need to decide what information is needed to make a particular decision. (INFORMATION IS POWER)

Here is some information, analysis and forecasts avail the business succeed.

* To develop budgets and forecasts we should know:

Market size

detailed five year market forecasts

trend analysis

seasonal sales analysis

* To identify development opportunities we should know:

Market segmentation

regional data analysis

distribution analysis

market location

* To observe your company performance we should know:

Demand trends

market trends

industry structure

company profiles

3.



The influencing decision

        Set a able and accurate strategy to market the products.

        Set an effective merchandising mix.

        Verify advertising technique to the target market.

        Plan the posture strategy and create the right image.

        Determine the pricing objectives

4. canvass the Market

4.1 General Description of Aleppo

        

Aleppo or Halab with 3 million plenty (2000), it is Syrias second largest city...

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