Men's Online Behaviour

Surprising Findings

In assessing mens online behavior, the study exposed some unique weathervane personas for the four mindsets: Metros, Retros, Patriarchs and Powerseekers.
·       The Metros emerged as the companionable Butterfly. He primarily uses the mesh for social networking. Hell depend for fun options, rally his network of friends and head out to the latest hotspot rather than sit around playing on the Web.
o         Media contrive: He is more likely to reply to digital media that supports entertainment culture.
 
·       The Retros was exemplified by the Web Pragmatist. He uses the Web as a tool, goes in with a specific economic consumption in mind, utilizes a function and gets aside the Web.
o         Media plan: Retros revere their formeroffline life. The Web enhances that sphere they love radio, TV, food, IM. The digital world is simply a different way to do the uniform old things. Social networking, blogs and the Web as new entertainment are not the appeal.
 
·       The Patriarch was re-defined as the Loyal Protector. Whether he is protecting the long term viability of his elevator career, the family car and house, or the staple fiber ideals of family, faith and country he is more likely to get wind sites that will allow him optimize what he has rather because invest in the net new.




o         Media plan: He spent the least time on the Web general; therefore, brands must message and plan accordingly. His interests include political satire, car sites, and genealogy.
 
·       Finally the Powerseeker was portrayed as the King of Bling. He was the chassis one buyer on the Web. The money he earns off the Web on his multitude of ventures is spent on the Web in record numbers.
o         Media plan: Travel, Luxury Goods, veridical Estate, Clothes and Vegas are his passions, but bargain still appeals.
 
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