Casestudy:anasazi Exclusive Salon

Case Study : Anasazi Exclusive Salon2007Eight Cornerstone of Business PlatformThe beforehand(predicate) stage of a new-created company is the most substantial arrange of the firm s life since it determines its success or fault . to the highest degree of them do not evolve into large melodic phrasees due to pretermit of sustainable business scheme and tactics . Therefore , in to be successful a firm must be able to growth in the long termRegarding the success of start-ups , Magnus Klofsten , conductor of the Center for Innovation and Entrepreneurship at Linktzping Sweden , reveal that within the starting time two to three years of a company exertion are decisive for the firm s future and subsequent suppuration . He further suggests that there are eight of import cornerstones of business platform for companies to continue to develop , to be bankable , and stable . They are Idea , Product , Market , expertise , Customer Relations Motivation , Organizational Development , and some other firm relations (Brillois , 2000Analysis of AnasaziSupply Chain ManagementIn retail industry , the primeval success factor is mainly about add up arrange management that influences dissemination outline (the Place in marketing mix ) and financial achievement due to costs of take stock . Instead of strengthening their distribution channels , at archaean stage , Anasazi decided to bypass independent distributors by sell their beauty shop productions directly to professional salonsThe decision is in stemma to five key success factors in retail business as suggested by Chidrawar , Hatch , and Kramer (2007 ) in which they assert a company must take into account all aspects of supply chain starting from vendor selection to the development of distribution channelsProduct DevelopmentMoreover , concerning product development , Anasazi has conducted suitable product differentiation by producing only high quality all-natural products that for customers of professional salons instead of producing mess products .

This strategy refers to differentiation strategy that has potential benefits to ensure the posture of closing products or services gross salesBy conducting the differentiation strategy , Anasazi attempts to bring a competitive advantage by producing a product that customers consider it as unique in several important characteristics . Three major benefits that Anasazi may obtain when conducting differentiation strategy are as followingSet premium price on Anasazi s productsIncrease sales volumeAcquire customers loyaltyMarketing : Customers RetentionAnother issue that characterizes the Anasazi business is the creation of TAPS program , which stands for learning , Advertising , Perks , and Samples . This program works by giving a certificate about 10 of sales that a salon may redeem it with various program such as free training and co-op advertising , to name a few . This retention strategy is significantly important since suppuration existing customers (professional salons ) accounts for 75 of Anasazi s marketing budgetRecommendationSupply Chain ManagementConcerning the distribution strategy , in to comply with positioning strategy of Anasazi hat stone pit top professional salons therefore , Anasazi should define terms and originator of distribution objectives instead of eliminating the role of distributors . Although the elimination of distributors result in the better gross profit , still the use of across the country distributors will generate greater sales volume which in turn may...If you want to get a full essay, auberge it on our website: Orderessay

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