Strategy Memo for Toyota Prius

STRATEGY memo SITUATION: LAUNCH OF TOYOTA PRIUS WORLDS commencement HYBRID CAR BPSM PGDM: 2009-11 TEAM: A9, MICHAEL PORTER MEMBERS: 9020: KASTURAY ADITYA MANOHAR 9025: MOLKANTI PARIMAL 9036: PURNA CHANDRA SHEKAR 9076: GOKUL KRISHNAN B V 9100: ROHIT N 9103: SANTHOSH K.S. SUBMITTED TO: Prof. GOVINDA SHARMA DATE: 27-JULY-2010 Table of Contents caller-up DESCRIPTION3 Toyota: History and Growth3 Toyota Mission5 McKinsey 7S Model for Toyota6 THE purlieu analysis OF JAPAN AND USA11 AUTOMOBILE INDUSTRY ANALYSIS15 Geography-wise Analysis15 Automotive Industry Life Cycle16 contest ANALYSIS18 SWOT ANALSIS19 NEED FOR THE LAUCH OF PRIUS20 Competition Analysis for Prius20 porters Five Force Model for Prius21 Toyota Prius: A blue air Ocean Strategy23 SKELETON FOR FINAL STRATEGIC MEMO25 REFERENCES26 COMPANY DESCRIPTION Toyota: History and Growth The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his fathers company Toyota Industries to create automobiles. Three geezerhood earlier, in 1934, while still a department of Toyota Industries, it created its scratch product, the Type A engine, and, in 1936, its first passenger car, the Toyota.

Toyota drive Corporation is headquartered in Toyota City, Aichi and in Tokyo. In addition to manufacturing automobiles, Toyota provides  pecuniary services through its Toyota Financial Services division and besides builds robots. The Toyota push Company received its first Japanese tonicity Control Award at the start of the 1980s and began act in a wide variety of motorsports. By the premature sixties, the US had begun placing stiff import tariffs on certain vehicles. The  yellowed tax of 1964 placed a 25% tax on imported light trucks. In response to the tariff, Toyota began building plants in the U.S. by the early eighties. In 1982, the Toyota Motor Company and Toyota Motor Sales merged into one company, the Toyota Motor Corporation. Two years later, Toyota entered... If you want to get a full essay, order it on our website: Orderessay

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