Asian Paints 2

The Indian baggage effort is on a sore maturement curve as consumers become increasingly conscious, not just of the products functionality but also the aesthetics. ALONG with the trigger off and tourism industry, it could headspring be boom time for the luggage industry too. With the economy picking up and the proceed industry witnessing a steady growth in both inbound and outbound travel, industry players expect a 15-20 per cent growth in luggage sales this year. The industry, of which estimates range from Rs 300 crore to Rs 600 crore, has been b bely festering by three-four per cent for the past two years, with the economy section witnessing a negative growth, while sales in the mid-segment remained stagnant. The pension segment, however, which consists of luggage in the price bracket of Rs 2,500 and above, witnessed reasonable growth. However, the touch seems to be changing for the better now. Says Sudhir Jatia, Managing Director, Blow Plast Ltd (manufacturers of V.I.P.), The Indian luggage industry is on the verge of taking off on a new growth curve as travel starts becoming increasingly demanding and sophisticated simultaneously. He attributes the recent growth to both boom in travel as well the kind of travel that is affecting the luggage industry.

Frequent travel is making travellers look for greater convenience, varied kind of luggage and travel aids based on the different kinds and era of travels they undertake. Luggage trends The growth seems to be clearly taking manoeuvre in the premium segment, which is expected to grow by roughly 30 per cent this year. And consumers in this segment are smell for more and more variety. Luggage is no longer a functional product, which people buy once in 10-15 years. Consumers are beginning to look at it as a fashion object and are even buying luggage items to array with their clothes Though India has traditionally been a hard luggage market, this alternative for variety and aesthetics has led to a 25-30 per... If you want to quiver a full essay, order it on our website: Orderessay

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