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Personal Selling 99 Lesson 22 Personal Selling When you pauperization to deprave something you usually go to a concerned shop and purchase it from there. But, sometimes you see to it people bring certain goods or intersection points and make them ready(prenominal) to you at your place. For example, you find persons exchange vegetables or rice by carrying the same in a cart and moving from access to door to sell. You must have noticed persons change s bees, carpets, electronic items, and so on in a similar fashion. While traveling in buses or local trains you must also have seen people selling pens, toys, books, combs, etc. inside the bus or train. In cities also persons go away from door to door to sell different products like water system purifiers, air purifiers, detergents, mosquito repellents, etc. Dont you think these are different methods of selling goods unlike keeping them in a shop and sell? In this lesson let us receive more or so these types of selling. 22.1 Objectives After studying this lesson, you will be able to: z State the meaning of personal selling; z inform the essential elements of personal selling; z describe the importance of personal selling; and z recognise the qualities of a successful salesman. 22.2 Meaning of Personal Selling Think about the persons who come to you to sell goods and commodities.

What do they do?Business Studies 100 They sharpen certain variety of goods to you, try to explain the features of the products, if required demonstrate the public presentation of the items, inform you about the price concession available, persuade you to buy the product and also in some cases promises you to bring certain items of your choice in future. So not only do they inform and explain to you about the product but also persuade you to buy those items and want you to buy from them in future also. On the separate hand, you also gather more information about the product, see and insure it personally to judge it better. The person who sells goods to you in this way is called a... If you want to get a full essay, order it on our website: Orderessay

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