-Introduction
* It is well known that athletic contest is a multi-billion dollar industry
* Industry- business sectors that argon somehow relate/a market in which similar or tight related products are sold to buyers.
* Beijing- hosted prodigious games were most valuable in history.
* 1984 LA Olympic Games- first profitable Olympic games b/c it had already hosted Olympics, used facilities and advertising
* distinction between marketing of blow and marketing by dint of gambling
* Marketing of magnetic declination- sport organizations trying to sell their goods
* Marketing through sport- using sport as a marketing tool to sell goods/services
* Difference between marketing and selling
* Marketing- totally about the needs of the consumer
* Selling- all about the needs of the seller
* Factors Influencing the Growth of the Sport Industry
* Increase in the human action of new activities
* Increase in mass media picture of sport
* Growth of ice hockey (girls & women play more+ move to south and west)
* change magnitude value of professional sports franchises
* Increased interest in sport for women (WNBA, Womens World loving cup Soccer, pro VB, etc.
)
* Sport as mainstream entertainment
* Increase in number & type of sport magazines
* Increase in sport for diverse populations (Para Olympics, Gay games, Special Olympics, etc.)
* Increase in sponsorship by corporate America
* Increases in sport technology (video games, technology at stadium, etc.)
* Marketing Concept
* Finding consumers wants and needs and trying to satisfy them; sure marketing begins and ends with the customer in mind
* Involves goods, services, and ideas
* Sport Marketing- All activities are designed to meet the wants and needs of sport consumers through an replace process
* Sport consumers are involved in sport through playing, officiating,...If you want to get a full essay, order it on our website: Orderessay
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