Supply Chain of Amul

ARAVALI INSTITUE OF MANAGEMENT (An institution of Marwar Education Foundation) Term Paper on Supply range of a function of AMUL Submitted to:Submitted by: Dr. Parikshit CharanSunil Kansara PGP II PGDM (S) Section A Roll No. 30 HISTORY Amul was formally registered on December 14, 1946. The brand name Amul, sourced from the Sanskrit word Amoolya, agency priceless. It was suggested by a quality control expert in Anand and it was chosen because it was a perfect acronym for Anand Milk Union Limited. The Amul transformation was started as awareness among the sodbusters. It grew and matured into a protest apparent motion that was channeled towards economic prosperity Over five decades ago, the life of an average farmer in Kheda District was very much like that of his/her opposite number anywhere else in India. His/her income was derived almost entirely from seasonal crops. The income from milk buffaloes was undependable.

Milk producers had to travel long distances to deliver milk to the besides dairy, the Polson Dairy in Anand often milk went sour, especially in the summer season, as producers had to physically carry milk in individual containers. Private traders and middlemen controlled the marketing and distribution system for the milk. These middlemen contumacious the prices and the off-take from the farmers by the season. As milk is perishable, farmers were compelled to trade in it for whatever they were offered. Often, they had to sell cream and ghee at throw-away prices. In this situation, the private trader do a killing. Moreover, the government at that time had given monopoly rights to Polson Dairy, which was encounter by a person of Parsi descent, (around that time Polson was the most swell up known butter brand in the country) to collect milk from Anand and supply to Mumbai city in turn (about 400 kilometers away). other problem farmers faced was that in winter the milk rig of... If you want to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.