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19/02/2010 PROTON INCREASES CAR SALES, REVENUE, PROFIT AND DOMESTIC MARKET SHARE SHAH ALAM, 19 February 2010 PROTON Holdings Berhads financial performance continued to show a substantiative trend, with the company posting a cumulative Group bring in before assess of RM248 one million million million for the three draw and quarters (ended 31 celestial latitude 2009) of its financial year ending 31 March, 2010 (FY2009/10). with aggressive tradeing and emphasis on operational efficiencies amidst an economically challenging 2009 while being faced with the challenges of a contracting domestic total industry volume (TIV), saw PROTON maintaining an add-on in revenue, profit before tax, sale of cars and domestic market share for the year to date. However, decline in domestic gross revenue volume coupled with higher promotional costs needed to drive sales towards the calendar year end abnormal the Groups profit before tax of RM83 million in the reported quarter (as at end December 31, 2009), an 18% decrease from the RM101 million recorded in the contiguous preceding quarter. The Groups profit before tax of RM83 million in the reported quarter was an improvement compared to the handout before tax of RM61 million in the corresponding quarter last year. Notably, the Groups revenue for the reported block additiond to RM2.

013 billion from RM1.548 billion in the same period of time last year, reflecting encouraging growth in sales and part profit margins. Domestic car sales meanwhile, continued to increase by 3% largely driven by PROTONs top three selling models the Exora, Saga and Persona, enabling the companys domestic market share to expand from 26% to 28%. The improvement in performance to date is the result of cumulative initiatives launched over the last four years, particularly in the sweetening of product portfolio, cost management and strengthening of the automotive ecosystem, utter PROTON Holdings Berhad Chairman Dato Mohd. Nadzmi Mohd. Salleh. On the prospects of 2010, PROTON Holdings... If you want to get a teeming essay, order it on our website: Orderessay

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