Marketing

American Airlines Marketing slipperinesss AMERICAN AIRLINES 1. Issues 2. American Airlines documentarys 3. The line of descentline attention 4. Market 5. Consumer needs 6. Brand image 7. Distribution organization 8. Pricing 9. Marketing related strategies 10. Assumptions and risks 1- Issues The main issue of this case is the lack of profits of the atmosphereline industry, an industry that should be more than profitable due to the large amount of customers, the necessity of development flight paths services and the high prices charged by most of these commitlines. What we argon going to deal with is, why is this happening? And how is American airlines traffic with this problem?. To be able to discuss how American airlines wants to bump profitability, we must identify and analyse different issues such as, the come withs background, the airline industry as a whole, the demand for air travel, the marketing strategies, the distribution systems, pricing policies etc. 2- American Airlines objectives American Airlines prime objective is to bring back value to air travel, through stimulating business travel, lowering prices etc. So in other words American Airlines main objective is to become as profitable as possible.

To understand let out the familys objectives we first have to focus on the companys background, this way we will find out why the airline is not as profitable as it should, and what kind of a change is needed. American Airlines had been the largest airline in the United States for a long time. In 1990 and 1991 due to a recession and the disjuncture War, demand for air travel dropped drastically, for this reason, fare wars started and all the airlines incurred monolithic losses. 3,4- The Airline industry and the market The airline industry is large, in particular in the United States, mainly due to the Deregulation of the industry. In 1938, the Civil Aeronautics Board was created to control the growth of the air transportation industry. This board had the authority to control entry, exit, prices and methods of... If you want to put up a full essay, order it on our website: Orderessay

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