Market Potential

EXECUTIVE SUMMARY Retailing is emerging as a sunrise(prenominal) industry in India and is payly largest employer after agriculture. Some economists recount that Retailing is one of the pillars of the economy in India, and some put forward it is gold mine of Indian economy. Retailing in its present form started in the latter half of 20th coke in USA and Europe. Retail industry is divided into organised and unorganized sectors. Over 12 million outlets operate in the country and only 5% of them being larger than cholecalciferol sq ft (46 m²) in size. Organized retailing in India is projected to grow at the rate of 25-30% p.a., is estimated to grow from the US $ 330 billion in 2007 to US $ 427 billion by 2010 and US $ 637 billion by 2015. Indian Retail Sector is exploitation very fast with so many new players argon coming in this growing organized sector and try to attract customers by giving attractive offers and offering agonistic prices etc.   The motive of the study is to do the market capability at Chhota Shimla. Himachal Pradesh with reference to Supermarkets & find out the customers perception about Supermarkets & what are the customers expectations from Vishal Megamart. The main drive of the study is to find out the target customers, preferences of the customers and sales potential with reference to Vishal Megamart.

  The study is through with(p) with the help of primary info given by respondents during survey and secondary data to know the market potential and customer preferences at Chhota Shimla. Himachal Pradesh. This study is done with the help of area mapping and catchment analysis technique. Primary data is collected through personal interview using structured questionnaire and secondary data is collected from management of the Vishal Megamart, various book, journals and from Vishal Megamart website.   Shimla is a developing area of HP and it consists of all classes of families. Most of the families drop dead to Socio Economy Class (SEC) A & B. Most of the residents issue forth in... If you want to get a full essay, order it on our website: Orderessay

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