Caso Saturn

Background After losing market share of Japanese imports in the 80s, widely distributed Motors decided to launch in 1982, Saturn Corporation, which began selling small automobiles, mellow quality, combining the most advanced technology at a low price. Saturn Was ranked as A Different car brand, A Different kind of company, Focus on Customers, employees and Communities, They Established rules of work in progress with emphasis on teamwork and the empowerment of Employees, plusEscuchar Leer fonéticamente Diccionario - Ver diccionario detallado focus on relationships with customers and employees, Saturn overly focuses on social responsibility, developed policies for human resources where they gave equal opportunities for women, ethnic minorities and persons with disabilities. over time, Saturn has won many an(prenominal) awards, thanks to the commitment to the environment as well as by participation in many social causes. On the other hand, Saturn debuted on July 30, 1990, with the line S-series trucks, which offered a Sedan Coupe and changes in the vehicles compact cars, with this new line of cars, gross gross sales increased rapidly, exceeding expectations in 1992, Saturn sold 500,000 vehicles in the comparable year, Saturn reached higher sales of new cars at points of retail.

Additionally, the brand was precondition its own plant in Spring Hill, Tennessee, Likewise, customers began to feel attracted by all the services, products and benefits that Saturn offered, such as innovations that had developed in their vehicles, as the paint they put on trucks which resisted oxidation resistant panels besides safety features such as traction wheels, antilock brakes. In addition, Saturns customers were also attracted by the approach that this company had, which was based on sales without haggling over prices, a return policy of 30 days and no problems with sales associates In 1994, Saturn was able to dress the brand to attract and retain achieving different types of clients, among whom were customers who had... If you want to descend a full essay, order it on our website: Orderessay

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