Casella Wines ? Export Success

1.Identify its international markets US and North America identified o dissemination network ? 44 states. oSize ? initially estimated 20-30 yard cartons to 100 thousand cartons, reality was 20 to 200 thousand. oAnnual sales $3 million. UK oSome regional supermarkets hoping to expand to majors. Mainland Europe oSome beginning sales. 2.Describe and analyse the primer for its international expansion Increase sales/find new markets ? municipal market oversupplied Minimise competitive risk Economies of scale Cushioning economic cycle  comparative advantage oHigh cost of labour and land in US. 3.Explaing the influences on this business in the spherical market Political Tensions between costless throw and apology Globalisation seeing removal of barriers Eg. Quotas, tariffs, subsidies ? statistics Exports of wine fuck off increased from 3% of sales to 52% of sales in 2002. this equals $2.

3 billion dollars or 414 million litres US greatest rootage of export growth Australias export policy has led to major reforms in the Australian wine industry ?Rationalisation of wine production wind to overall efficiency giving them cost advantages over their competitors and reshaping of dissemination lines. 4th largest wine exported in the world with 5% of global market International organisations and treaties 1994 Uruguay multilateral agreement (WTO) Agreement to reduce protection on agricultural products (wines/grapes) by 36% by 2000 UK has the largest export market of wine Trade agreements US and Australia have strong trade relations and trade agreements War in the Middle East spineless economic conditions Social Consumer tastes Global markets have been increasingly integrated Growing requisite for mass market, high quality wines and a recognisable brand ... If you call for to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.