Changing Face in Sport

Whether you follow footb on the whole, rugby, athletics or any other grapheme of sport, the experience, interest and the whole approach of sports has changed immensely over the prehistorical century. Before the deeply 19th century, sport was somehow provisional event with absolutely no interest from the government only has now as not only it is national hardly international phenomenon (Houlihan, 1997, p.1). Sport has grown from being a amateur event since the end of the 19th century into a global, and trade good and commercial event. This essay will discuss how sport has change from local event to an international centre-piece in the last atomic number 6 years. Todays sport is bound up in a global network of interdependency chains that be marked by global flows and uneven power dealing (Maguire, 2005). Globalized audience since the late 19th century has ever been change magnitude as a result of the development of satellite video (Houlihan, 1997, p.1; Gupta, 2009, p1781). For instance in the years 1998, 2002 and 2006 the FIFA World Cup finals attracted global audiences of 1.3 billion, 1.1 billion and 715.1 million respectively (Harris, 2007). The growth of technologies such as the internet and mobile phones has also lead to global audience of sport.

Globalization of sport has also lead to the participation of mint from different ethnicity and the increase in gender awareness all around the world. In 1978, in the United States of America, a virtue was passed on to include women in sports to achieve gender diversity and equity and participation opportunities (Lapchick, 1996, p.93). Again, commercialization and commodification of sport have changed since the late 19th century. According to Levinson and Christensen (2005) commercialization of sport is more permeant today than the late 19th century. Commercialization of the modern games has constrain more business-like as sport organisations have become specie centred and responsive to customers needs (Houlihan, 2008, p.308; Levinson and Christensen,... If you want to get a skilful essay, order it on our website: Orderessay

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